Eyden House
Putting a commercial structure around your music career.
Talent isn't the problem.
You’ve mastered your craft. Now it’s time to build the commercial structure around it.
Eyden House takes the experience you already have and turns it into clear positioning, a strong offer,
confident pricing and a route to the right clients, while you stay focused on the work you actually want to do.
What We'll Build With You Over The Next Six Months :
✓ Clear positioning so the right people immediately understand who you are, what you do and why they should choose you.
✓ A defined commercial offer built around your experience, strengths and the work you want more of.
✓ Confident pricing and strong boundaries so you can sell your expertise without constantly negotiating.
✓ A visibility strategy that fits you - whether that means content, paid advertising, partnerships, outreach, email or another route to the right people.
✓ A clear route from being discovered to starting a conversation and becoming a client.
Your Marketing Assets
Built With You
Unlike a traditional business programme, you won’t just leave with ideas or theory.
This isn’t just strategy.
Where your commercial plan needs assets to bring it to life, the Eyden House team will build them for you.
Depending on your strategy, this may include:
SIMPLE WEBSITE AND SALES PAGES
A focused page to present and sell your offer, or improvements to your existing website where needed.
CONTENT & VISIBILITY
Content strategy, profile optimisation, campaigns and other assets designed to get you seen by the right people.
SALES SYSTEMS
Enquiry processes, proposals, follow-up and client-facing materials that support the way you sell.
EMAIL & AUTOMATIONS
Emails and automated journeys that nurture potential clients and keep you visible.
The exact build is bespoke to you.
We identify the assets most likely to make the biggest commercial difference to your specific career, then build those with you.
Your Marketing Assets
Built With You
Unlike a traditional business programme, you won’t just leave with ideas or theory.
This isn’t just strategy.
Where your commercial plan needs assets to bring it to life, the Eyden House team will build them for you.
Depending on your strategy, this may include:
SIMPLE WEBSITE AND SALES PAGES
A focused page to present and sell your offer, or improvements to your existing website where needed.
CONTENT & VISIBILITY
Content strategy, profile optimisation, campaigns and other assets designed to get you seen by the right people.
SALES SYSTEMS
Enquiry processes, proposals, follow-up and client-facing materials that support the way you sell.
EMAIL & AUTOMATIONS
Emails and automated journeys that nurture potential clients and keep you visible.
The exact build is bespoke to you.
We identify the assets most likely to make the biggest commercial difference to your specific career, then build those with you.
Meet Sarah Eyden, founder of EYDEN HOUSE.
For over 30 years, I’ve built a career across performance, education and entrepreneurship — touring with The Swingles, working with orchestras, recording on more than 450 major film soundtracks at Abbey Road Studios and appearing on BBC Radio 2 and BBC Radio 3.
Alongside my music career, I built a six-figure online business, giving me first-hand experience of what it takes to position expertise, create demand and build commercial systems around what you do.
I created Eyden House because exceptional musicians can be hugely accomplished creatively, yet the commercial structure around their careers hasn’t kept pace with their experience.
You bring the musical expertise. Eyden House puts the commercial structure around it.
REAL MUSICIANS. REAL BUSINESSES. REAL RESULTS.
See what's possible when talented musicians combine their expertise with a clear business strategy.
JEFF Founder, They Shall Laugh & Sing
Built: A thriving choral events company and successful membership programme.
Result: Scaled annual revenue from £40,000 to £200,000, creating recurring income that now covers his mortgage.
"Sarah completely changed the way I think about my career and has changed my life in many ways"
FEDERICA Singer/Actress & Vocal Coach
Built: BELTOSOP, an online vocal training programme.
Result: Secured a role in The Phantom of the Opera, built a global online audience and created consistent £10-15K months.
"Sarah is the real deal, she showed me how I could monetise my expertise as a soprano who can also belt -
I never realised what was possible"
LYDIA - The Cotswolds Piano Studio
Built: A successful piano studio and adult teaching programme.
Result: Increased her income, created more time for her family and built a business on her own terms.
"I finally started enjoying cooking the tea for my kids without rushing around"
Work with Eyden House
EVERYTHING YOU NEED TO BUILD THE BUSINESS AROUND YOUR CAREER
STRATEGY
✓ Six months of commercial strategy and advisory
✓ Bespoke positioning, offers and pricing
✓ A clear route to the right clients
✓ Monthly 1:1 advisory sessions with Sarah
IMPLEMENTATION + SUPPORT
✓ Marketing and sales assets created for you
✓ Private community for feedback + strategic support
✓ Monthly LIVE group advisory session on Zoom
✓ Downloadable Eyden House resources to keep
PAY IN FULL
£4,000
One payment
BEST VALUE · SAVE £80
PAY IN 2
2 × £2,000
Two payments
SECOND PAYMENT · IN 3 MONTHS
PAY MONTHLY
6 × £680
Six payments
£4,080 TOTAL · PAID MONTHLY
Frequently Asked Questions (FAQ)
Do I need an existing business?
Not necessarily. Eyden House is designed for experienced musicians who already have professional skills, credits or career experience but need stronger commercial structure around what they do. You may already be earning from your music, or you may be repositioning your experience into a new offer or direction.
I'm not confident with technology.
You don’t need to be. We don’t expect you to become an expert in websites, funnels or marketing software. You give us the information and decisions we need through the Eyden House process, and we recommend and build the agreed marketing assets with you.
I'm already busy performing and teaching. Will I have time?
Yes. Eyden House is designed around the reality of a working musician’s career. We keep your involvement focused on the information, decisions and approvals only you can provide, while Eyden House handles the strategic direction and agreed implementation.
How long will I have access?
You’ll have access to the Eyden House client community for the duration of your six-month engagement. Your resource library remains available after your work with us ends, so you can return to the tools and templates as your career develops.
Is this Coaching ?
No. Eyden House is a strategic commercial development service. We work with you at key decision points, then develop and implement the agreed commercial and marketing foundations around your career. You are not expected to attend weekly coaching calls or learn how to become a marketer.
You’ve built the experience. Now build the commercial structure around it.
"I came to Sarah with an idea for a workshop and ended up building an entire business!"
